Learn The Secret to More Website Traffic and Leadss

It's not as complicated or expensive as you thinkSep 11th 2020

I know how to increase your website traffic by 55% and help you generate 67% more leads.

It’s easier (and cheaper) than you think. And it doesn’t require hiring an expensive website designer or full-time marketing consultant. It does, however, require is an open mind.

Now before you lunge out of your seat, I’ll let you in on the secret. If you want more website traffic and new leads, then you have to maintain an active business blog.

Why the open mind? You may ask. Because there are so many misconceptions about blogs.

Often the word brings up images of ninth-graders’ Live Journal sites or some over-edited Millennial's travel stories.

I don’t blame you for thinking that. In fact, I’ve maintained two personal blogs and contributed guest posts for a handful more, and I still buy into blogging stereotypes sometimes.

But done right, blogs are a powerful tool for getting more eyes on your website, developing customer stronger relationships, positioning yourself as an expert and growing brand awareness.

You don’t even have to take my word for it—a recent inbound marketing report from Hubspot found that 80% of companies with an active blog reported getting customers through their blogging efforts.

Eighty percent of companies can’t be wrong, can they?

Here are 5 more benefits of blogging for your business.

1. Boosts your website traffic

If want more website visits (and let’s be honest, who doesn’t want that?), there are a few things you could do.

You could…

❌ Pay for the traffic by buying an email list, launching an aggressive marketing campaign and crossing your fingers that people open your emails (let alone click on a link inside). Spoiler alert—they won’t. Not to mention that buying email lists is expensive and illegal.

Or you could...

❌ Pay for traffic by running an ad campaign and hoping people click on your ads. Again, not guaranteed. Plus, once you stop putting money into your ads, the traffic stops. The only pro? This method isn’t illegal.

But your best bet is to...

✔️ Pay a copywriter to research your business, understand your competitors, get to know your ideal clients and write 2-4 blog posts per month that grab their attention, provide value and keep them coming back to your page.

I think you see where I’m going with this, but let’s take an example.

Suppose I want to buy cookie dough online (this may or may not have actually happened).

Company A has an easy-to-use website, nice pictures and good prices.

Company B has an easy-to-use website, nice pictures, good prices and a cookie blog that’s updated once a week.

Which company am I more likely to find when I type buy cookie dough online into Google?

If you chose company B, ding ding ding, you’re right!

But why?

Because their blog (and the relevant search terms it contains—buy cookies, making cookies, eating cookies, ordering cookies), makes it easier for Google to find the site and know it's a good one.

When you blog (or ahem, hire someone to blog for your business), you’re giving Google exactly what it wants—an active website with new content. In exchange, Google gives you prime real estate at the top of page 1.

And what about company A? Well, their website was too far down on page 1 (or gasp, on page 2) for me to even notice it, let alone purchase anything.

2. Develops & strengthens relationships with customers old and new

Connecting with customers online is a crucial part of running a business in the 21st century. Without face-to-face (or even phone) contact, your business’ online presence is the way to interact with customers.

By blogging about subjects that are important to them, you open up a conversation and build trust with your readers. They’ll recognize the time and energy you’ve put into creating free, quality content. And they’ll remember that the next time they purchase your product or service.

Get the conversation going by asking questions at the end of posts, allowing comments and requesting recommendations for future products or services.

3. Establishes you as an industry leader

Sharing what you know legitimizes your expertise. This is especially valuable for small businesses looking to gain the credibility required to compete with larger companies.

Keep blogging long enough, and you’ll become the “go-to” resource for ideal customers. That means more website traffic, inquires and conversions.

On top of that, if prospective clients are used to finding the answers they need from your blogs, they’ll come into your sales process educated and will trust what you have to say. That means you can skip over the basics and jump into the knock-em-dead selling points.

4. Creates brand awareness

Maintaining a business blog is an excellent way to build brand awareness. By answering common questions, addressing concerns and solving problems, your blog helps customers understand what your business is all about.

It’s also your chance to show off the personal side of your business and answer questions like: What are your values? Why did you start the business? What’s the history of your company and what are your goals for the future?

People buy from people they know, like and trust and a blog is one of the best ways to win over potential customers.

5. Gives opportunities for sharing

What do you do when you read a helpful how-to post or a juicy celeb gossip story? Chances are you email it to your friends, post it on Facebook or retweet it. People click the link and the information spreads.

Well, it works the same way for your blog. Inviting readers to share your blog posts via social media or email means more eyes on your page. Heck, your post could even become viral.

Final thoughts on blogging for your business

Hopefully, it’s clear, but if you’re still wondering is blogging right for my business? The answer is a resounding YES.

Huge corporation or garage startup, blogging is a valuable, cost-effective inbound marketing tool for every business.

Eighty-one percent of American consumers have made a purchase based on recommendations from a blog, while 69% say that a blog adds credibility to a website.

So if you’re looking to increase your website traffic, establish your business as an industry leader, connect with customers on a deeper level and make more sales, let’s talk.

As a professional copywriter, my blogs are SEO-optimized, easy-to-read and bring loads of value to your website.

Whatever your business goals or budget, we can find a blogging package to fit your needs.

Contact me here and let’s chat!